BT Search Engine

  • Role: Web design, development and usability.
  • Tech: XHTML, CSS and custom search engine smart tags.
  • URL: http://search.bt.com.au/search/search.cgi?query=&collection=bt_financial&submit.x=30&submit.y=5&submit=start+your+search

The brief for the project entailed that a search engine be integrated as part of the 2006 web site redesign. Design focus primarily centered around usability of the search feature and reliability of its results. In addition, aging content was also identified and marked for removal as part of the redesign content review.

Search vendor Funnelback was chosen as the provider and the design of the search interface was based on the market leading Google search engine. As a result the search function consisted of a single search field with advanced features removed to simplify the process while increasing the likelihood of customers finding relevant content. Search results were ranked by relevance and entries provided details about the documents title, description, file type, file size and publish date.

In addition, a “featured search” area was defined so that relevant promotions could be highlighted in response to particular search terms.

Fig 1: BT Web Site Search

Fig 1: BT Search Web Site Search